InSIGHTS
MADE TO BE SEEN.
Practical insights on video production written by the team at Rune Films.
This is where we share what we've learned across 20+ years of producing corporate films, brand video, animation, TV commercials and explainer content for businesses across the UK. From sector-specific guides (healthcare, manufacturing, financial services, charity) to practical breakdowns on cost, process, ROI and creative strategy, every post is written to be genuinely useful - not generic marketing fluff.
Whether you're planning your first video project, building a video content strategy, or trying to understand what good video production should cost, you'll find substantive answers here. Browse by category below, or scroll down to see the latest posts.
Featured.
Animated Explainer Videos Leeds: 2D, 3D and Motion Graphics
A complete guide to animated explainer video production in Leeds. 2D animation, 3D animation and motion graphics — what each format does, when to use it and what production looks like from brief to delivery.
Explainer Video Production in Leeds and West Yorkshire: The Complete Guide
Everything West Yorkshire businesses need to know about explainer video production. From 2D and 3D animation to hybrid formats, costs and timelines — a practical guide from Rune Films.
2D vs 3D Animation for Leeds Businesses: Which Should You Choose?
2D vs 3D animation explained for Leeds businesses, including when to use each and how to choose the right approach for your project.
Why Businesses Are Choosing Animated Explainer Videos in 2026
Animated explainer videos help Leeds businesses simplify complex ideas and engage audiences. Learn how they work and when to use them.
Animation vs Live Action Video: Which Should You Choose?
Animation vs live action video explained, including when to use each and how to choose the right approach for your content.
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